Artificial intelligence is being employed by many industries in today’s age. From automating routine tasks to automating tasks, the world’s digital transformation is taking place rapidly. As a result, business owners and marketers understand that if they want to thrive in the industry, adapting to these new developments and technologies is a must. Marketing automation or automated advertising can be useful software for your company but not unless your team uses it efficiently. 

What is automated advertising?

Automated advertising or marketing automation are technologies and software platforms used by the marketing industry to market their products and services on different online channels more effectively by automating repetitive tasks. By automating these tasks involved in sales and marketing, your team’s burden can be lightened and they can focus on other aspects of the organization which require more attention and develop effective strategies to improve the overall performance of the business as well. 

7 Myths About Automated Advertising You Should Avoid

There is no denying that automated advertising can be time-saving and at times, maybe the manna from heaven when your workforce has other things they need to attend to. However, there are some myths surrounding marketing automation that can prevent your team from utilizing it to its full potential. To ensure that it does not cause any hindrance in your organization’s workflow, here are the 7 myths you should be aware of. 

Automated Advertising Is Limited To Email

One of the most common sayings that go around is that digital advertising automation can be done only for emails. Yes, setting up emails in a sequence and automating their follow-up is simple but that does not mean you should only stick to it when there’s room for more. You can personalize the email communications by creating scenarios that respond specifically to the behavior of a prospect. Connect with them more when you lead them to content on your website after the form submission. It’s not just about the emails you send but also the engagement you gain from them. Hence, use automated advertising to your advantage.

Automated Advertising Is A Spam

Continuous emails may be considered spam but automated advertising is far from that. These emails are labeled as spam because they are irrelevant and are of no value to the audience. However, automated advertising ensures that your campaigns can connect with your customers on an intellectual level through relevancy. Ensuring that your emails comply with GDPR requirements is also useful from getting spammed.

Automated Advertising Is Complicated

As with any other modern technology, getting into automated advertising initially may be confusing and challenging. With basic knowledge, you can easily schedule email sequences. However, once you start getting the hang of it, your familiarity with the same will increase. Moreover, there are plenty of professional services ready to assist you. They can manage the more complex elements of personalization and handling behavior variables. The key is to get started rather than avoid it.

Automated Advertising Is Only For Big Businesses

Firstly, once you enter the business scenario, small thinking won’t take you very far. If you view your business to be small, it will always remain the same because you will use only those strategies that are effective for small businesses. Moreover, automated advertising is certainly not limited to big companies as many small industries are thieving from its implementation. You can always choose a platform based on your budget and needs.

Automated Advertising Is Expensive 

If you neglect automated marketing on the premise that it is too expensive, what will be costing you instead is data management, email nurturing, lead scoring, benchmarking, analytics, email nurturing, and platform optimization. Almost 32% of companies have witnessed an increase in their revenue through marketing automation. Moreover, several platforms are offering the same and you can always choose one that fits your budget.

Automated Advertising is The Solution To All Your Marketing Problems 

Keep in mind that the main purpose of automated advertising is to reduce the manual workload by automating tasks. It simplifies the work processes and allows your organization to function more effectively but it is not a magic pill that cures all your marketing problems. Therefore, do not exceed your expectations.

Automated Advertising Is Impersonal

Just because you sequence your emails and automate them does not mean that they are impersonal. You have the flexibility to establish a varying sequence for every contact depending on their profile data and behavior. 

Final Thoughts 

Regardless of whether you own a small firm or a big one, you can streamline its work processes through a dynamic ad creative by automatic advertisements. It can shed a ton of workload from the shoulders of your workforce so they can function more effectively and enhance the overall performance of your business.