Real Estate Website Design: 5 Features Your Site Needs
It’s a well-known fact that the real estate market is very competitive. However, taking the additional steps to ensure that your website stands out from the hundreds of thousands of other real estate websites on the web could make all the difference with your next sale.
Finding the perfect real estate website design doesn’t have to be difficult, and there are many services out there that can help take your website to the next level. But, before you go searching for help with your actual website design, consider these 5 features your site needs to help keep your real estate business thriving.
1. Professional Aesthetically Pleasing Design
Having a professional-looking yet aesthetically pleasing website design will make potential clients excited to visit your website and eventually contact you.
Consider the following factors when designing an aesthetically pleasing real estate website:
- Beautiful photos of neighborhoods, homes, and other properties
- Nice colors that are warm to the eye
- Easy navigation to different website tabs
- Quick website responsiveness
In addition to these four factors, use headings and anchor texts within all blogs to give your text a clean, organized appearance.
Next, avoid having too many plugins or popups that can quickly become an eyesore to people visiting your website. Ensure that everything flows for the visitor and that every single page for your website appears to belong there and doesn’t give the feeling of having randomly been added.
2. Listings of Properties for Sale
What’s a real estate website without property listings? You can visit this page and get help with adding RMLS property listings to your website via a highly rated #1 IDX plugin.
Having a way for potential clients to search for properties they are interested in on your website can save both you and the client precious time.
3. Social Media Integration and SEO Incorporation
Learn everything you can about SEO, or if it’s within your budget, hire someone who can optimize your real estate website for SEO. Using proven SEO techniques and SEO software will help your website stand out from other real estate websites, gain more traffic, and appear higher on a search engine’s results page.
Be sure to also integrate (include links) to all of your social media platforms. Websites like Instagram, Facebook, and Youtube will also help to drive traffic to your website.
4. A Blog
Blogs are essential to your real estate website and business as they can give you a place to explain more about properties for sale. You can also use a blog space to provide helpful tips and real estate tricks to your website’s visitors.
You can hire a photographer or pay for premium stock images to use with each blog post so that you can keep with the aesthetic of your website.
5. Neighborhood Guides
Neighborhood guides are an amazing resource for visitors looking to learn more about a property’s surrounding area and community.
In your neighborhood guides, you can include information on the neighborhood’s school district, closest restaurants, crime statistics, and other useful information.
Get Started With Your Perfect Real Estate Website Design
The right real estate website design will propel your real estate business and help you make those larger sales. So, why not get started today?
If you found this article helpful, be sure to look around our blog for more like it!